How Auto-Rickshaw Advertising Works

An interior screen is viewed by people travelling in the vehicle. An exterior wrap is a printed surface on the vehicle. The production, permissions, visibility and measurement questions are different, so ask which format a proposal covers.

OORO offers passenger-facing digital screen placements where eligible inventory is available. OORO does not represent this as an exterior wrap service. For a physical format, confirm the exact vehicle surface and installation responsibility with its operator.

A useful brief states the objective, preferred areas, dates, budget and creative idea. The operator then reviews the request, creative and available inventory before confirming commercial terms and schedule. Give enough lead time for review, and ask what approval or confirmation is still outstanding.

A submitted request, forecast or location preference does not itself confirm a vehicle, route, audience or booking. OORO explains its planning assumptions in the methodology and campaign process.

Use one clear idea, readable type and a memorable next action. Confirm the destination display's aspect ratio, duration and file constraints before producing final work; requirements can vary by screen.

Ask what evidence follows delivery. OORO's Proof-of-Play reporting concerns playback records where supported; it is not a count of unique passengers or guaranteed campaign outcomes. See our creative guide.