Fixed DOOH and mobile DOOH are different placements
Digital out-of-home (DOOH) uses digital screens in physical settings. A screen attached to a fixed venue stays in one location; a screen inside an auto or cab is a mobile placement viewed by passengers. Neither description by itself promises a specific audience or campaign result.
When you request a quote, identify the exact screen or vehicle format, dates, schedule, creative duration and who confirms the placement. OORO’s mobile format is described on the Bengaluru DOOH page and cab advertising page.
Compare the full cost, not just a headline rate
Ask what the price includes: media time, dates, production, installation if applicable, taxes, cancellation, maintenance and reporting. Confirm whether the rate is for one location, a screen group, a period or another unit. A quote is only comparable when the unit and inclusions match.
For vehicle screens, confirm eligible inventory and commercial terms for the requested campaign before booking. Area preferences and planning estimates are not a final placement confirmation.
Check current rules for the exact format
Permissions can depend on whether an advertisement is on a building, street furniture, vehicle exterior or inside a passenger compartment. Ask the operator which approvals apply to the exact location and installation, and check current requirements with the responsible authority. Do not assume rules for exterior vehicle branding apply to an interior screen.
The outdoor advertising guide links to official reference material. For a live campaign, verify applicability with the operator and authority rather than relying on a generic web summary.
Agree on how delivery will be reported
A media plan, booked schedule, installation photograph, device playback record and audience estimate are different forms of evidence. Ask for the report definition, data source, time period and any exclusions before the campaign begins. Proof-of-Play can record device-reported playback where supported; it is not a count of attentive viewers or sales.
Read OORO’s measurement methodology and the OOH versus DOOH comparison to keep these measures distinct.