OORO Editorial 2 min read Reviewed 12 November 2026
Make the message understandable at a glance
Lead with a recognisable brand or product, one benefit and one call to action. Remove copy that does not help the viewer understand what is being offered or what to do next. Avoid several competing messages on a single frame.
Use strong contrast, readable type and a simple visual hierarchy. Preview the final artwork at realistic size and from a distance; a desktop preview can hide legibility issues.
Match creative to the screen and context
Request the current pixel dimensions, aspect ratio, supported file types, maximum file size, video duration and sound rules from the operator. Do not assume that specifications for another network apply.
Use high-resolution assets and keep essential text away from edges where cropping or safe areas may matter. Test any QR code on a phone under realistic viewing conditions and verify that its destination loads quickly.
Approve content and check the live destination
Confirm pricing, offer dates, eligibility terms, contact details and destination URLs before submission. Have the brand owner review the final file and preserve the approved version for campaign records.
Ask how revisions affect the schedule and who provides final approval. OORO reviews submitted creative and confirms eligibility before booking; see the existing DOOH creative specifications guide.
Common questions
How many words should a DOOH ad contain?
There is no universal word count. Use only the words needed to identify the brand, communicate one message and offer a clear next step; check readability in the actual screen context.
What file format should I send?
Ask the media operator for current specifications. Requirements vary by screen and system, so do not produce final exports based on a generic online recommendation.