OORO Editorial 2 min read Reviewed 12 November 2026
Separate place-based planning from person-level targeting
A campaign request naming neighbourhoods, venues or time windows is place-based planning. It does not prove that an operator can identify the people present, determine their interests or deliver an ad to a specific person.
Ask whether any audience description is a planning hypothesis, an aggregate estimate, a panel measurement or a verified count. Request the time period, data source, method and margin or limitations.
Ask about data and safeguards
Ask what data is collected, whether it is aggregated or personal, how it is sourced, what retention applies and whether consent or other legal basis is required. Get answers in writing from the provider responsible for the data and the campaign.
Avoid passing personal or sensitive information into a brief unless it is necessary and the provider has explained secure handling. Do not upload customer lists or device identifiers unless the workflow and lawful basis have been reviewed.
Use transparent claims in campaign reporting
Describe a location selection as a requested area, not a guaranteed audience. Distinguish estimate, scheduled delivery, device playback and response metrics in client presentations.
OORO uses area preferences to support planning and confirms eligible screen availability before booking; those preferences do not constitute person-level tracking or a promise of audience composition.
Common questions
Does DOOH know who looked at a screen?
A screen placement alone does not identify viewers or prove attention. Ask what measurement technology is used and what its limits are.
Are Bengaluru area preferences the same as geofenced targeting?
No. A preferred area can guide a request, but it does not establish a geofence, a guaranteed vehicle route or an individual audience.