OORO Editorial 2 min read Reviewed 12 November 2026
Match the message to the project stage
A launch message should identify the project and location without crowding the screen. A later-stage message may point to an approved enquiry path or event. Align each claim with current, approved project information and applicable advertising requirements.
Do not rely on tiny legal copy or ambiguous price claims. Ensure material conditions, availability dates and contact details are accurate and readable in the final approved creative.
Plan geography without promising buyer reach
Build a list of priority areas from documented customer research, sales enquiry origins or access routes. Treat these as preferences for media planning. A screen near an area cannot prove that a prospective buyer saw the ad or is in-market.
Ask the operator what locations and dates are genuinely available, what the screen environment is and how any area constraints appear in the written proposal.
Measure qualified interest carefully
Use a dedicated landing page, event registration or enquiry code to record responses. Track qualified enquiries separately from general traffic and compare with an agreed baseline. A rise in enquiries during a launch can also reflect sales activity, search ads, broker outreach or market changes.
Request delivery reporting and response metrics separately. A playback record is not evidence of a property visit, buyer intent or a sale.
Common questions
Can DOOH show homes for sale near a selected project?
That depends on actual available screens and campaign terms. A requested area or route is not a confirmed placement; get written confirmation from the provider.
Does a campaign prove that DOOH caused a property sale?
No. Sales attribution needs a defined methodology and supporting data. Playback reporting alone cannot establish causation.